Ibrahim Hassan Essays - Thought, Marxist Theory, Critical Theory

Ibrahim Hassan Essays - Thought, Marxist Theory, Critical Theory Ibrahim Hassan DAVID SKINNER COMN1000 16 October 2017 IDEOLOGY ideology which shows the concept of human motive and why humans take action. anyone that is born in society will have specific ideals of the worldview and other concepts. the concept of ideology has been here since the beginning of time and has been why the human race keeps on evolving. The word was created by combining two wordsidea, fromGreek (a sense similar to john Locke) and-logy, fromlogos which meant to study something or a branch of something .the word was created during the french revoultion which later on had different meanings.Ideology theOxford English Dictionarydefines the term "ideology" as "the science of ideas" or the "department of philosophy or psychology that deals with the origin and nature of ideas. Also, can be put as Ideologyis a comprehensive set ofnormativebeliefs,conscious andunconsciousideas, that drives an individual, group or society has. A more basic definition of the term ideology can be derived from Marx's idea that social beings are confined to an array of unconsciousness motive; such that "they do not know it, but they are doingit". Ideology is a very important element in today's media due to globalization where as more and different ideals are brought about and shared amongst people. these deals are which influence groups, movements and even society itself. Thesis statement What is the usefulness of ideology in media and communication studies. Ideology as its all known as views and perspective of a society or beliefs of an individual. To also understand the ideology and its usefulness in media we need to understand the importance of media and what media is Mediais the collectivecommunication outlets or tools that are used tostoreand deliverinformationordata. As defined Media is how different information is shared but what type of information is shared in media this is when ideology plays its part, it brings about the word "DIFFERENT". Information and data are always different people have different perspective about life which brings about different information and data. Media and ideology are not easy terms to separate and define, because each word helps to define another. Media ideologies are the "set of beliefs" that each individual user has when using media. These media ideologies are sometimes turned into idioms of practice when a community implicit ly or explicitly defines and adheres to certain rules of using media (DOMINANT IDEOLOGY). Dominant ideology tries to show how different people can still have some similarities or shows how different people can still have the same ideology for example how must people represent red as a color of danger or how roses and chocolates show a sign of love or how a good "American" family represents a husband wife, son and daughter (the Simpsons). These are what majority of people think and how the label or represent things because it's a social norm and has already been labelled in the back of our minds due to how media information is transferred from places e.g. Westernization, American ideology can be seen through different types of media outlets like television or radio. ideology and mass media are both concepts which are synonymous with the processes and perspectives of modernity. ANNOTATED BIBLOGRAHPHY Berger, Arthur Asa. Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publication Both authors and researchers in this study used data of communication and media to examine the clusters that are patterned and normatively imbued in concepts and ideas of ideologies, the conceptual plan helps people in the society to navigate the complex situations in their political world and take claims in social justice and truth. Doctrine is a collection of specific contents and ideas which are usually motive. John Corner. Ideology' and media research. Published December 3, 2015 This commentary reviews the continuing discussion about the use of the concept of ideology' in media research, connecting back to earlier stages of the debate and the problems that developed around its varying usage. It engages with the attempt to reinstate the idea as an organizing concept in the analysis of power, looking at some of the ways in which the media's work in the brokering of power relations remains in need of further understanding. Thompson,John B. Ideology, and modern culture: Critical social theory in the era of mass communication. John Wiley